Industries

Tags: B2B Marketing, Consumer Marketing

Industries We Serve

ADVERTISING
HIGHER EDUCATION
EVENT MARKETING
HEALTHCARE
TECHNOLOGY
FINANCE
RETAIL AND WHOLESALE
ENTERTAINMENT AND GAMING
MANUFACTURING
ASSOCIATIONS
INSURANCE
NONPROFIT/ GOVERNMENT

Services for Advertising Agencies

Advertising agencies of all sizes and specialties look to Kelmscott for superior direct mail, campaign execution, marketing automation and fully integrated marketing support.

After all, we understand the challenges of agency work. Your clients demand seamless delivery and measurable results—not to mention a deadline of yesterday. With the rise of digital marketing and fragmented media, it's important to have partners who are as committed as you are.

At Kelmscott, we support advertising agencies with a full menu of integrated print and digital services.

Naturally, our print capabilities run the gamut from simple door hangers to high-impact dimensional mailers that grab even the hardest-to-reach audiences' attention. But that's part of the story. Our in-house development specialists are ready to bring your concepts to life online, and we provide sophisticated marketing automation programs that reach out to prospects at the ideal intervals to help move them further into the sales funnel. Then we help you analyze the impact of your efforts, to help calculate ROI and perform even better next time.

Higher Education Marketing

Visit KelmscottEDU

Reach prospective students more effectively with KelmscottEDU. Designed as a full-service higher education marketing and enrollment partner, we specialize in helping colleges and universities achieve or exceed recruitment and communication goals.

A division of Kelmscott, KelmscottEDU is one of the most experienced firms working in higher education marketing and recruitment communications today, with more than 28 years serving public and private colleges and universities.

Drive targeted student search, prospective student and parent engagement, student retention, and alumni and donor support. Our recruitment strategies include:

  • Sophomore and Junior Search
  • Senior Search
  • Inquiry and Applicant Engagement
  • Ecommunication Tools
  • Dynamic Fulfillment
  • Targeted Surveys
  • Parent Engagement Initiatives

For example, utilizing our web-to-print technology, Kelmscott produces unique promotional viewbooks for university website visitors. Using VDP, viewbooks may be customized by a student's area of study, activities, and interests by club or sports. Once the student has customized their book, we finish, bind and mail it directly to them. Combined with personalized direct mail and PURL sites, custom viewbooks are a great addition to recruiting solutions.

We also provide award-winning design and persuasive copywriting for your electronic and print campaigns. Plus, as a U.S. Postal Service-certified mailing service, we understand the details of mailing and fulfillment, and their integration to an online social experience. Our cross-media communications approach to recruitment marketing provides prospective students with the information necessary to successfully move them through the admissions funnel.

Event Marketing Support

Memorable, engaging events start long before the day they take place, with thoughtful event marketing. Kelmscott offers trade show displays, large-format printing, data-driven solutions, targeted ecampaigns, collateral pieces, signage, event awareness campaigns and more.

For example, for regional and national sports teams, we elevate the fan experience, making sure every component is a win on and off the field with vivid stadium and offsite signage, wide-format printing, jaw-dropping vehicle wraps and print collateral pieces. For organizations attending trade shows or hosting special events, our team has expertise in trade show display design, ecampaigns and data-driven solutions, as well as signage, content, and striking creative that attracts attention and firmly supports brand initiatives.

Look to Kelmscott for a full range of event marketing support and services.

Healthcare Marketing

How can you optimize traditional and digital marketing channels to reach your audiences? That's a top question many healthcare marketing teams ask today as competition and medical options become more intense.

Kelmscott can help. With data-driven campaigns that tie together print, direct and digital marketing tactics, we can put your brand top of mind for current and new patients. Talk to us about creating engaging support materials for community events, digital resource portals to house content, ecampaigns, direct mail programs, fulfillment and content creation.

Put our healthcare marketing experience to work for you.

Technology Marketing

Like any B2B marketing, it's getting harder for technology marketing to break through. Managers, directors and executives are overwhelmed by communications, but you still have to meet your goals for lead generation, demand generation, and increasing revenues from an existing client base as well as new customers.

Enter new markets and grow sales with the aid of Kelmscott. Our thoughtful strategy and discovery processes help you identify top-tier and secondary markets, carefully segment and target messages and touches, and develop creative that truly understands the IT space. Plus, our digital team ensures seamless integration with your Salesforce and CRM platforms. Together, we can create integrated online and offline initiatives that reach the most elusive audiences and meet your objectives for new business development.

See how we can help you—share your B2B marketing challenges with us today.

Financial Marketing Services

Financial services companies face steep competition, making smart direct marketing and digital marketing initiatives critical to your success.

Fortunately, Kelmscott has the insight and expertise to help you turn prospects into believers. Through Precise Audience Targeting™— defining an audience based on their interests, characteristics and tendencies—Kelmscott leverages business intelligence in data-driven campaigns designed to build trust with your customers. We can help you create direct marketing and ecampaigns for loyalty building or reaching top-tier audiences, delve into data intelligence and analytics, create vivid signage and promotional incentives. and much more, all to help you acquire new customers and promote your most profitable products.

See how we can help you—share your financial marketing challenges with us today.

Wholesale and Retail Marketing

Wholesale and retail marketing professionals know—crafting a unique customer experience means personalizing digital and direct marketing communications to engage your audiences along their buying journeys.

Kelmscott has the tools, processes and insights to help you achieve high conversion rates via direct marketing, as well as mobile promotions and online storefronts. Particularly effective are cart abandonment campaigns, data management initiatives, scheduled reengagement campaigns and customer loyalty programs. Engage with our team of experts to increase your wholesale or retail marketing metrics.

Through innovative technology, plus extensive experience printing in wide formats and on exciting new substrates, Fuse can help make sure your voice is heard. What's more, we serve a number of leading tobacco brands, so we understand what's required from a regulatory perspective.

Look to us for unique signage ideas as well as a full range of promotional materials. From attention-grabbing POS displays and in-store signage to oversized window clings, vehicle wraps and outdoor banners, if you can imagine it, we can create it—in full, vivid color.

Find out how Fuse can help you stand out in a crowded marketplace.

Entertainment and Gaming

Entertainment and gaming venues require specialized offline and digital marketing efforts in order to reach new customers and engage loyal guests.

For example, Kelmscott offers integrated solutions for casinos that inspire audiences to join in the excitement of gaming. We offer Precise Audience Targeting™—defining an audience based on their interests, characteristics and tendencies—and apply it to ecampaigns, data segmentation, data security, signage, promotional incentives, variable data, and direct mail that all work together to drive traffic. Smart entertainment marketing engages fans to come back again and again with enticing loyalty programs that integrate messaging into web-based applications and more.

Manufacturing Marketing

When it comes to manufacturing, marketing has evolved at an incredible pace. Reaching your B2B clients and prospects requires a deft balance of targeted digital and traditional tactics.

At Kelmscott, we work with manufacturers to leverage insights into the buyer's journey, drawing from a wide range of integrated services to enhance customer engagement and lead generation, then move audiences fluidly through the sales cycle. Through optimized data and an interactive, digital presence, we help manufacturers market to new prospects, build loyalty and enter new markets through thoughtful strategy and execution.

See how we can help you—share your manufacturing marketing challenges with us today.

Association Marketing

Expand your association marketing staff in a snap. With the strategic, creative and digital capabilities of Kelmscott, your association has an extended team of experts for membership marketing, enhancing member loyalty and establishing brand uniformity for chapters around the world.

Collateral in multiple languages? No problem. Printing on demand? We do that. Online marketing storefronts customized by chapter? We have it covered. Data management, robust ecampaigns and online fulfillment? We're in. Empower members in a digital world with powerful association marketing support.

Insurance Fulfillment and Marketing

Look to Kelmscott for personalized marketing programs that harness the power of data in an online world. Our esolutions team continues to drive innovation in the insurance industry by transforming the traditional print landscape into customer-focused, responsive print-on-demand and efficient fulfillment.

By streamlining insurance fulfillment processes, we help you provide superior customer service and strengthen brand integrity. For policy renewals, for example, we remotely connect to a client's server, download logs and prepare a customized kit based on the policyholder's data. We then manage fulfillment, including a letter, booklet and helpful tip sheet with contact information based on claim type. Depending upon personalized marketing preferences, we mail the kit directly to the policyholder or insurance agent.

Kelmscott is a leading resource for insurance carriers and service providers who want to support producers and build relationships with policyholders through personalized ecampaigns, multifaceted personalized marketing programs, digital printing and more.

Nonprofit Fundraising and Government Services

Nonprofit fundraising and government communications require a level of cost-efficiency and effectiveness unknown in the private sector.

At Kelmscott, we understand. As a longtime nonprofit marketing partner, we have continued to explore the best ways to ignite hope and excitement in donors and advocates, becoming an extension of your marketing staff. We offer expertise in marketing automation, donor development campaigns, and ebusiness and direct marketing campaigns. Our online, digital storefronts unify your brand and message, and make valuable resources available 24/7/365. With print-on-demand, it's easy to send the right materials to donors and new advocates, with the right ask amounts, as they travel through various stages of the donor-to-advocate lifecycle.

We want to work with partners who are exceptional, like Kelmscott.

– Tim Young, Vice President, L.C. Williams & Associates